Annabell Bevier: It really come down to basic business pratices.. Humans actually remember faces better than names....so it is a very good marketing idea..People buy and sell houses all the time...I am on my 3rd house in 4 years...So, that is the basic understanding on why their pictures are on the ads..
Myriam Hetjonk: I agree with some of the previous posters as far as face recognition etc. I personally feel pictures on a business card looks tacky. In most other businesses there are no pictures on the card.
Emerita Sciandra: Fortunately or Unfortunately appearance sells. If I'm going to spend time with an agent looking at homes, I may choose someone a little easier on the eyes. You don't see many mortgage banker pictures because, in most cases, we are not. :)
Sherri Drakos: Real Estate Agents are independant by nature. When you buy, or sell a home, you hire an Agent, not a company. So name and face recognition is very important to them.They also d! o a lot of business by referral. So perhaps you may not buy a home all too often, but you know a lot of people that you could recommend your agent's services to. If you tell a friend, "use Susy Homeseller", and then they see Susy on a billboard or other print advertisement, it increases her chances to get the deal.In my business I work with a lot of Realtors - what I think is funny is that many of their pictures are from years ago, when they were thinner, younger, etc....Show more
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