Marketing is the job of everyone in a business organization, not just the marketing department. Discuss.?

Donnell Nocella: Market for a product is identified by the Marketing Dept. But, 'creating' a market is the job of the entire unit.

Rena Pepe: Considering that the only reason any business exists is to "make and keep customers".....and that "Marketing" is the science of making and keeping customers....then....Marketing must be considered in every phase of business.A business team must ask itself....Do our policies act just to "protecct us" from the customer...or do they help us "make and keep customers"Do our production processes or business procedures help us make and keep customers?Do our customer service people help us "MaKC"?Is the working environment a happy place for our employees, so that their attitudes are conducive to MaKC?Are our customer service people thinking in terms of "marketing" rather than just "service" ...in other words, because they have a marketing mindset they are more apt to identify opportunities to upsell products and services, and take tha! t extra step to help a customer, knowing full well that it will help strengthen that relationship.Yes, Marketing is indeed the most important activity in any business...and most busineses fail because they really do not understand that they are in the "Making and Keeping Customers" business....Show more